Advertising Blog
Will The Recession Help TV?
If the circus is coming to town and you paint a sign saying, “Circus is coming to Fairgrounds Sunday,” that’s Advertising. If you put the sign on the back of an elephant and walk him through town, that’s a Promotion. If the elephant walks through the Mayor’s flower bed, that’s Publicity. If you can get the Mayor to laugh about it, that’s Public Relations.
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Definition of Marketing
Now that even The Wall Street Journal has admitted we are in a recession, everyone has run amok with dire predictions about marketing and advertising.
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Retaining customers is always important. But, in a recession, it is vital
The tendency when times are tough is to focus on acquisition. Acquisition is important. But focusing on customer retention is less expensive and will have a greater short-term impact on your business. Small increases in loyalty (or attrition) will have significant impact on your bottom line.
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