
Radio campaigns are very popular locally and unfortunately despite the many surveys that various private
entities and the local broadcasting authority provide, the prospect out there is mixed up and is not so
certain on which route to take on the basis of which stations to focus on.
The right mechanism of the radio campaign, seasonal aspects and even the fragmentation of the very same
plan is crucial. The latter becomes difficult for the client, our role here is to be his minder and assist him in the
planning and implementation of the specified radio campaign.